Three easy steps to creating a great website design

If you are just starting your website design here are a few steps to take to ensure your project runs easy.

This is not necessarily a website design tutorial, but merely a place to start when designing your website.

1. Clear Goals

   You must have clear goals when thinking about creating your website. Ask yourself what is the purpose of this website, how will the website be used, is there a clear definition of the return on investment you expect from creating a new website? Having your goals clearly defined when you speak with a potential website designer makes the conversation a lot easier. Every situation is different, so there is no clear set of questions to ask yourself when creating a website. It’s strictly dependent on the unique company or individual.

2. Planning

   Planning a website design takes time and effort. Having all of your content ready in a digital format so the developers can easily take it and use it in your website design can be a time-consuming process. Often companies will have only printed copies of the content they want on their website and converting that content to a digital format adds time to the website development process. The time you may be charged for by your website developer. Taking a little time in the beginning by planning out your website project can save you time and money in the long run.

3. Hire a professional

   The best advice I could give anyone thinking about creating a new website is to hire a professional website designer.You can easily get what I refer to as an “out-of-the-box” website design from several websites on the Internet, but truly unique and custom website design is something only a professional website designer can give you. There is always the option of having your nephew

   Hiring a professional allows you to focus on your business and lets the web design team focus on theirs… building your website.

4. (BONUS) Promotion and Tracking

   Once your website is built and launched, your work isn’t done. A critical part of the process is promoting your website and tracking its performance. After all, what good is a beautiful website if no one sees it?

   One of the most effective ways to drive traffic to your new website is through social media. Platforms like Facebook, Instagram, LinkedIn, and even TikTok can be powerful tools for building awareness and attracting your ideal audience. Share your website launch, post regular updates, and link to key pages like your services, blog posts, or special promotions. Tailor your content to each platform and engage with followers to create a loyal online community that helps spread the word.

   Equally important is tracking how visitors interact with your website. Tools like Google Analytics and Microsoft Clarity allow you to monitor metrics such as how users find your site, which pages they visit most, how long they stay, and where they drop off. This data helps you understand what’s working and what needs improvement. Whether you’re testing a new homepage layout or deciding where to invest your marketing budget, visitor tracking provides the insights you need to make informed decisions and continually improve your website’s effectiveness.