Your new website is finally online… now what?
You’ve launched your website, that’s a huge milestone, congratulations. Your business can benefit greatly from a new website. It allows you to establish your brand identity and create a positive perception of your business. Even though you’ve successfully launched your website, now the fun really begins. Here are the top five things you should do once your website goes live.
- Claim Your Business
Be sure to claim your business listing with the top four major providers: Google My Business, Facebook, Bing, and Yelp. Each of these websites use a similar process to verify if you are the business owner. This will most likely be an automated telephone call with a PIN or a postcard mailed to the business address containing a PIN. Once you get the PIN you will use that to verify that you are the owner of the business.
- Add Fresh Content
Every website has content. The key to positioning your website high in the search engine rankings is to have high-quality, frequently updated content. This can be in the form of a company blog, news pages, or regularly updating sections of your website. Having frequently updated content will help to create inbound links to your content which raises your rank in Google.
- Establish and Use Social Media
Social Media is an excellent tool for connecting with your audience. Depending on your industry you should have at least the big four Facebook, Twitter, LinkedIn, and Instagram. Establishing accounts on these platforms only takes a few minutes Creating and promoting regularly updated content on these platforms can create a significant amount of traffic to your new website.
- Embrace Email Marketing
TWO FACTS: There are 3.9 billion email users worldwide. Emails, for the most part, are free to send.If you don’t already have a customer email list then it’s time to start one. Your website should have a very distinctive call to action for joining your email list.
There are many service providers to choose from for managing your email list including MailChimp, iContact, and Constant Contact.
- Monitor and Maintain Ratings and Reviews.
Encourage customers to leave reviews on Google, Facebook, and Yelp. Add a link to your email signature that will take customers to your review page. Make it a point to monitor your reviews and respond quickly to any reviews, both positive and negative.
In Conclusion
Launching a website is just the first step. Once you’ve done this, there are many more things to do in order to make sure your site has staying power and continues to grow—both now and down the line. Claiming your business on Google Maps will help people find you online quickly when they search for certain keywords; adding fresh content regularly can keep visitors coming back; establishing social media profiles (and using them) helps drive traffic by connecting with new audiences who may not be aware of your company yet; embracing email marketing gives customers numerous ways to stay connected with what’s happening at your organization; monitoring reviews that come through Yelp or other review sites can give you insights into how well you’re doing so far
Not Sure What to do Next?
Sometimes it’s not clear what the next steps should be. It may be time to hire a professional. If you have questions or concerns then please contact us today, or give us a call at (206) 388 3843.
